Social Media Reels
This 3-part series of reels shows what this company does in a routine outdoor cooling maintenance, servicing the outdoor condenser unit, and ensuring the unit is running efficiently and properly. Over 3 platforms (Facebook, Instagram, and TikTok), these videos collectively hit around 20,000 organic views, hundreds of interactions and over 6,640 minutes of view time.
This informative video gives insight on what can cause an HVAC system to operate on low pressure. Over 3 platforms (Facebook, Instagram, and TikTok), this video alone collectively hit around 116,000 organic views, around 1,000 interactions and comments, and over 24 DAYS of view time!
This video allows viewers to follow along as this HVAC company installs an electric heat pump, a product rapidly gaining popularity. Over 3 platforms (Facebook, Instagram, and TikTok), this video alone collectively hit around 35,600 organic views, hundreds of interactions and comments, and almost 8 days of view time!
Social Media Text/Picture Posts
The following images are real graphics made up for two HVAC companies I worked directly with. Their branding was created based on their existing color pallet, and designed to catch the eye of the quickest scroller and increase brand awareness one person at a time. Using my own or company pictures were always preferred for these, and copyright-free stock images were the back-up option.
Here is a small social media campaign example for Spotify. These still images advertise a diverse selection of music, and that any given song can be played anytime, anywhere. Using accent colors that pop out against the background will catch the viewers eye, and hopefully the descriptions give them a good laugh.
Here is a small social media campaign example for Ziploc. These are motionless images that have a catchy message that informs the viewer about the different uses that Ziploc bags have, and how they preserve their contents no matter what. The color pallet and post layout is the same across the board to allow viewers to be able to easily recognize Ziploc while scrolling.
